“Ford Motor Company leads the industry with a total of seven segment winners. Like last year, no other manufacturer came even close,” said Peterson. Volvo scores three category wins and has a “win and a place” among Luxury Crossover SUVs with the XC70 and XC60. American-branded vehicles perform well in this year’s IVAs. Of the twenty-four Ideal Vehicle Award (IVA) categories, American brands win eleven segments, European brands seven and Asian brands six.
The top-rated product segment is Premium Luxury Car, beating out Large Pickups and last year’s leading category Large Crossover SUV. As in previous years, American buyers continue to value large, comfortable vehicles suitable for suburban driving and highway cruising.
2011 Ideal Vehicle Award Winners:
Premium Brand Award: Porsche
Mainstream/Popular Brand Award: Chrysler
Overall Winner: Porsche 911
Overall Brand Winner: Porsche
